Live2D

Purchase/Renew License

Cubism SDK Release License

What is the SDK Release License
(Publication License Agreement)?

SDK Release License (officially called a Publication License Agreement) is a license agreement required for publishing a content using Live2D SDK.
We understand that our users need to evaluate our Live2D SDK during a trial or development phase. Therefore, we allow our users to download our SDK with no initial cost. It is only when the users are ready to publish their content, they will need to enter into the Publication License Agreement and pay the applicable license fee (General Users and Small-Scale Enterprises may be exempted*).
License Plan required for your content varies based on your content type, business model, target platforms and regions, and the size of your business entity.

*See Live2D Proprietary Software License Agreement and the Live2D Open Software License Agreement for terms and conditions.

The applicable license plan is determined by the business model of the content to be released.

Licensing Process

1

Trial and development

Cubism SDK are available for use in development or other purposes on a trial basis. No license fees are required at this time.

2

Conclusion of a Publication License Agreement

Once you have decided to incorporate Cubism SDK in your content, it is necessary to request and conclude a Publication License Agreement using the form below by one month prior to official content release.

3

Payment of license fee

You will be billed for the license fee according to the contents of the agreement. (Depending on the agreement circumstances, payment may be a single payment, monthly payment, or quarterly or other payment.)

4

End of service

Please notify us using the “End of Service Report Form” by one month prior to the end of service.

License Fee

Running Royalty Content Plan
for downloadable content

Running Royalty Content Plan
for non-downloadable content

One-time Purchase Content Plan
Console(PS4,PS5,Nintendo Switch,etc),PC

One-time Purchase Content Plan
iOS,Android,Web

Non-profit Content Plan
iOS,Android,Web

Non-profit Content Plan
Digital Signage,Web

Expandable Applications

Others
Gaming Machines,Events,Runtime,etc

Running Royalty Content Planfor downloadable content

This plan applies when your content contains any in-app purchases or subscription elements (e.g. mobile games).
The license fees listed below are discounted on the condition that publishers agree to display the Live2D logo in their content, and feature the content on the Showcase page.

Business Size of Publishers

Business size is determined based on the annual sales of the publisher. The business size classifications are Large-Scale Enterprise, Middle-Scale Enterprise, Small-Scale Enterprise and General User.

General User
(annual sales less than 10 million yen)
Small-Scale Enterprise
(annual sales less than 10 million yen)
Middle-Scale Enterprise
(annual sales less than 100 million yen)
Large-Scale Enterprise
(annual sales more than 100 million yen)
Basic initial fee
(per Publish Region)
Free Free ¥50,000 ¥300,000
Basic monthly fee (per Platform per Publish Region) Free Free ¥20,000 ¥100,000

* “General User” means individuals, students, groups, or entities with annual sales of less than 10 million yen.

Publish Regions

License fee is calculated based on the number of Publish Regions. There are 6 Publish Regions: “Japan,” “Mainland China, Hong Kong, Macao, and Taiwan,” “Asia (excluding Japan, China, and Taiwan),” “North America,” “Europe,” and “All Others.”

  • Japan
  • Mainland China, Hong Kong, Macao, and Taiwan
  • Asia
    (excluding Japan, Mainland China, Hong Kong, Macao, and Taiwan)
  • North America
  • Europe
  • All Others

Platforms

License fee is also calculated based on the number of Platforms on which your content is released. There are 3 Platforms: iOS, Android, and Web.

  • iOS
  • Android
  • Web

* “Web” refers to content which operates on a webpage and can be accessed by users using their individual browser.

How To Calculate License Fee

  • Total amount of initial fee
    = Basic initial fee (Large-Scale Enterprise: ¥300,000
    Middle-Scale Enterprise: ¥50,000
    ) × Number of Publish Regions
  • Total amount of monthly fee
    = Basic monthly fee (Large-Scale Enterprise: ¥100,000
    Middle-Scale Enterprise: ¥20,000
    ) × Number of Platforms × Number of Publish Regions

* The initial fee and monthly fee will be charged from the month when the content is released.

  • * When the same content is released by multiple publishers in a single Publish Region, it is necessary for each publisher to conclude an agreement and pay the publication license fee. (Some exceptions may apply to direct affiliates.)
  • * A licensee must notify Live2D Inc. within two months if its business size (determined by annual sales) changed.
    When such notification is made or when Live2D is able to prove that the licensee business size changed, the licensee shall enter into a separate Live2D Publication License Agreement based on the above price table retroactive to the month in which the business size changed.

Running Royalty Content Planfor non-downloadable content

This plan is for non-downloadable content which can generate continuous revenue through advertisements, sponsorships, or memberships, etc.
The license fees listed below are discounted on the condition that publishers agree to display the Live2D logo in their content, and feature the content on the Showcase page.

Business Size of Publishers

Business size is determined based on the annual sales of the publisher. The business size classifications are Large-Scale Enterprise, Middle-Scale Enterprise, Small-Scale Enterprise and General User.

General User
(annual sales less than 10 million yen)
Small-Scale Enterprise
(annual sales less than 10 million yen)
Middle-Scale Enterprise
(annual sales less than 100 million yen)
Large-Scale Enterprise
(annual sales more than 100 million yen)
Basic initial fee
(no restrictions on Publish Region)
Free Free ¥50,000 ¥300,000
Basic annual fee
(per Platform)
Free Free ¥20,000 ¥100,000
Revenue share JPY300/sale or 20% of Sales*, whichever is higher JPY300/sale or 20% of Sales*, whichever is higher 5% of Sales* 5% of Sales*

* “General User” means individuals, students, groups, or entities with annual sales of less than 10 million yen.

How to Calculate the License Fee

  • Total amount of initial fee
    = Basic initial fee (Large-Scale Enterprise: ¥300,000, Middle-Scale Enterprise: ¥50,000)
  • Total amount of monthly fee
    = Basic annual fee (Large-Scale Enterprise: ¥300,000, Middle-Scale Enterprise: ¥50,000)
  • Total amount of revenue share
    = Total amount of Sales* × 5%

* “Sales” refers to sales that result from selling or utilizing Derivative Work. In the case Sales are received via a third party or marketplace, it means the amount before commissions and taxes are deducted by such third party or marketplace. Advertising revenue is also included in “Sales”.
* Quarterly reporting is required for sales that are subject to Revenue Share.
* The initial fee and monthly fee will be charged from the month when the content is released.

  • * The initial fee and monthly fee will be charged from the month when the content is released.
  • * When the same content is released by multiple publishers in a single Publish Region, it is necessary for each publisher to conclude an agreement and pay the publication license fee. (Some exceptions may apply to direct affiliates.)
  • * A licensee must notify Live2D Inc. within two months if its business size (determined by annual sales) changed.When such notification is made or when Live2D is able to prove that the licensee business size changed, the licensee shall enter into a separate Live2D Publication License Agreement based on the above price table retroactive to the month in which the business size changed.

One-time Purchase Content PlanConsole(PS4,PS5,Nintendo Switch,etc),PC

This plan is for game console and PC games that are sold as an upfront-purchase without any in-app purchases or subscription elements.
The license fees listed below are discounted on the condition that publishers agree to display the Live2D logo in their content, and feature the content on the Showcase page.

Publisher can choose a payment plan from the following 2 options.

Payment Option (1)

Business Size of Publishers

Business size is determined based on the annual sales of the publisher. The business size classifications are Large-Scale Enterprise, Middle-Scale Enterprise, Small-Scale Enterprise and General User.

General User
(annual sales less than 10 million yen)
Small-Scale Enterprise
(annual sales less than 10 million yen)
Middle-Scale Enterprise
(annual sales less than 100 million yen)
Large-Scale Enterprise
(annual sales more than 100 million yen)
Basic one-time fee Free Free ¥600,000 ¥3,600,000

* “General User” means individuals, students, groups, or entities with annual sales of less than 10 million yen.

How to Calculate the License Fee

  • Total amount of one-time fee
    = Large-Scale Enterprise: ¥3,600,000, Middle-Scale Enterprise: ¥600,000

* License fees are charged based on the total amount of one-time fee, regardless of the number of Publish Regions or Platforms.
* There will be no additional license fee required if the same content is released for iOS, Android, or Web.

Payment Option (2)

Business Size of Publishers

Business size is determined based on the annual sales of the publisher. The business size classifications are Large-Scale Enterprise, Middle-Scale Enterprise, Small-Scale Enterprise and General User.

General User
(annual sales less than 10 million yen)
Small-Scale Enterprise
(annual sales less than 10 million yen)
Middle-Scale Enterprise
(annual sales less than 100 million yen)
Large-Scale Enterprise
(annual sales more than 100 million yen)
License fee for each unit produced Free Free ¥40 ¥40
Minimum guaranteed quantity per title N/A 30,000 units

* “General User” means individuals, students, groups, or entities with annual sales of less than 10 million yen.

How to Calculate the License Fee

  • License fee
    = License fee for each unit produced (¥40) × Number of units produced

* The license fees for the minimum guaranteed quantity shall be paid at the time when the agreement is concluded. If the number of units produced exceeds the minimum guaranteed quantity, the excess number of units should be reported quarterly and invoiced accordingly.
* In the case of downloadable content, a license fee of 1,000 units will be invoiced at the start of sales, and additional license fees will be invoiced for each additional 1,000 units sold thereafter.
* The license fees are charged based on the total number of units produced on all Platforms.

  • * A licensee must notify Live2D Inc. within two months if its business size (determined by annual sales) changed.When such notification is made or when Live2D was able to prove that the licensee business size changed, the licensee shall enter into a separate Live2D Publication License Agreement based on the above price table retroactive to the month in which the business size changed.

One-time Purchase Content PlaniOS,Android,Web

This plan is for content with a one-time purchase revenue model.
The license fees listed below are discounted on the condition that publishers agree to display the Live2D logo in their content, and feature the content on the Showcase page.

Publisher can choose a payment plan from the following 2 options.

Payment Option (1)

Business Size of Publishers

Business size is determined based on the annual sales of the publisher. The business size classifications are Large-Scale Enterprise, Middle-Scale Enterprise, Small-Scale Enterprise and General User.

General User
(annual sales less than 10 million yen)
Small-Scale Enterprise
(annual sales less than 10 million yen)
Middle-Scale Enterprise
(annual sales less than 100 million yen)
Large-Scale Enterprise
(annual sales more than 100 million yen)
Basic One-time fee Free Free ¥100,000 ¥600,000

* “General User” means individuals, students, groups, or entities with annual sales of less than 10 million yen.

How to Calculate the License Fee

  • Total amount of one-time fee
    = Large-Scale Enterprise: ¥600,000, Middle-Scale Enterprise: ¥100,000

* License fees are charged based on the total amount of one-time fee, regardless of the number of Publish Regions or Platforms.However, for content released on Console or PC, “One-time purchase Content Plan (Console, PC)” will be applicable.

Payment Option (2)

Business Size of Publishers

Business size is determined based on the annual sales of the publisher. The business size classifications are Large-Scale Enterprise, Middle-Scale Enterprise, Small-Scale Enterprise and General User.

General User
(annual sales less than 10 million yen)
Small-Scale Enterprise
(annual sales less than 10 million yen)
Middle-Scale Enterprise
(annual sales less than 100 million yen)
Large-Scale Enterprise
(annual sales more than 100 million yen)
License fee for each unit produced Free Free ¥40 ¥40
Minimum guaranteed quantity per title N/A N/A

* “General User” means individuals, students, groups, or entities with annual sales of less than 10 million yen.

How to Calculate the License Fee

  • License fee
    = License fee for each unit produced (¥40) × Number of units produced

* Publishers will need to report the number of units produced each quarter, and license fee will be invoiced accordingly. * In the case of downloadable content, a license fee of 1,000 units will be invoiced at the start of sales, and additional license fees will be invoiced for each additional 1,000 units sold thereafter. * The license fees are charged based on the total number of units produced on all Platforms. However, for content released on Console or PC, “One-time purchase Content Plan (Console, PC)” will be applicable.

  • * A licensee must notify Live2D Inc. within two months if its business size (determined by annual sales) changed.When such notification is made or when Live2D was able to prove that the licensee business size changed, the licensee shall enter into a separate Live2D Publication License Agreement based on the above price table retroactive to the month in which the business size changed.

Non-profit Content PlaniOS,Android,Web

This plan is for the content which can be downloaded and used by end users, and not directly profitable.
The license fees listed below are discounted on the condition that publishers agree to display the Live2D logo in their content, and feature the content on the Showcase page.

Publisher can choose a payment plan from the following 2 options.

Payment Option (1)

Business Size of Publishers

Business size is determined based on the annual sales of the publisher. The business size classifications are Large-Scale Enterprise, Middle-Scale Enterprise, Small-Scale Enterprise and General User.

General User
(annual sales less than 10 million yen)
Small-Scale Enterprise
(annual sales less than 10 million yen)
Middle-Scale Enterprise
(annual sales less than 100 million yen)
Large-Scale Enterprise
(annual sales more than 100 million yen)
Basic One-time fee Free Free ¥100,000 ¥600,000

* “General User” means individuals, students, groups, or entities with annual sales of less than 10 million yen.

How to Calculate the License Fee

  • Total amount of one-time fee
    = Large-Scale Enterprise: ¥600,000, Middle-Scale Enterprise: ¥100,000

* License fees are charged in a lump sum regardless of the number of Publish Regions or Platforms.

Payment Option (2)

Business Size of Publishers

Business size is determined based on the annual sales of the publisher. The business size classifications are Large-Scale Enterprise, Middle-Scale Enterprise, Small-Scale Enterprise and General User.

General User
(annual sales less than 10 million yen)
Small-Scale Enterprise
(annual sales less than 10 million yen)
Middle-Scale Enterprise
(annual sales less than 100 million yen)
Large-Scale Enterprise
(annual sales more than 100 million yen)
Basic monthly fee Free Free ¥25,000 ¥200,000

* “General User” means individuals, students, groups, or entities with annual sales of less than 10 million yen.

How to Calculate the License Fee

  • Total amount of monthly fee
    = Large-Scale Enterprise: ¥200,000, Middle-Scale Enterprise: ¥25,000

* License fees are charged monthly based the monthly fee, regardless of the number of Publish Regions or Platforms.

  • * When the same content is released by multiple publishers in a single Publish Region, it is necessary for each publisher to conclude an agreement and pay the publication license fee. (Some exceptions may apply to direct affiliates.)
  • * Licensee must notify Live2D Inc. within two months if its business size (determined by annual sales) changed. When such notification is made or when Live2D Inc. is able to prove that the licensee’s business size changed, the licensee shall enter into a separate Live2D Publication License Agreement based on the above price table retroactive to the month in which the business size changed

Non-profit Content PlanDigital Signage,Web

This plan is for digital signage or web pages which are not directly profitable.
The license fees listed below are discounted on the condition that publishers agree to display the Live2D logo in their content, and feature the content on the Showcase page.

Publisher can choose a payment plan from the following 3 options.

Payment Option (1)

Business Size of Publishers

Business size is determined based on the annual sales of the publisher. The business size classifications are Large-Scale Enterprise, Middle-Scale Enterprise, Small-Scale Enterprise and General User.

General User
(annual sales less than 10 million yen)
Small-Scale Enterprise
(annual sales less than 10 million yen)
Middle-Scale Enterprise
(annual sales less than 100 million yen)
Large-Scale Enterprise
(annual sales more than 100 million yen)
Basic monthly fee (per Digital Signage) Free Free ¥25,000
(¥5,000 yen for the second and subsequent signage)
¥25,000
(¥5,000 yen for the second and subsequent signage)

* “General User” means individuals, students, groups, or entities with annual sales of less than 10 million yen.

How to Calculate the License Fee

  • Total amount of monthly fee
    = Basic monthly fee (¥25000, ¥5,000 yen for the second and subsequent signage) × Total number of signages

* License fees are charged based on the number of signage units, regardless of the number of Publish Regions or Platforms.
* The initial fee and monthly fee will be charged from the month when the content is released.

Payment Option (2)

Business Size of Publishers

Business size is determined based on the annual sales of the publisher. The business size classifications are Large-Scale Enterprise, Middle-Scale Enterprise, Small-Scale Enterprise and General User.

General User
(annual sales less than 10 million yen)
Small-Scale Enterprise
(annual sales less than 10 million yen)
Middle-Scale Enterprise
(annual sales less than 100 million yen)
Large-Scale Enterprise
(annual sales more than 100 million yen)
Monthly fee Free Free ¥25,000 ¥25,000
Revenue share Free Free 5% of Sales* 5% of Sales*

* “General User” means individuals, students, groups, or entities with annual sales of less than 10 million yen.

How to Calculate the License Fee

  • Total amount of monthly fee
    = ¥25,000
  • Total amount of revenue share
    = Total amount of Sales × 5%

* License fees are charged based on monthly fee and 5% of Sales, regardless of the number of Publish Regions or Platforms.
* “Sales” refers to sales that result from selling or utilizing Derivative Work. In the case Sales are received via a third party or marketplace, it means the amount before commissions and taxes are deducted by such third party or marketplace. Advertising revenue is also included in “Sales”.
* Quarterly reporting is required for sales that are subject to Revenue Share.
* The initial fee and monthly fee will be charged from the month when the content is released.

Payment Option (3)

Business Size of Publishers

Business size is determined based on the annual sales of the publisher. The business size classifications are Large-Scale Enterprise, Middle-Scale Enterprise, Small-Scale Enterprise and General User.

General User
(annual sales less than 10 million yen)
Small-Scale Enterprise
(annual sales less than 10 million yen)
Middle-Scale Enterprise
(annual sales less than 100 million yen)
Large-Scale Enterprise
(annual sales more than 100 million yen)
Basic one-time fee (per publisher) Free Free ¥600,000 ¥600,000

* “General User” means individuals, students, groups, or entities with annual sales of less than 10 million yen.

How to Calculate the License Fee

  • Total amount of one-time fee
    = Basic one-time fee(Large-Scale Enterprise: ¥600,000, Middle-Scale Enterprise: ¥600,000)

* License fees are charged based on the total amount of one-time fee, , regardless of the number of Publish Regions or Platforms.

  • * When the same content is released by multiple publishers in a single Publish Region, it is necessary for each publisher to conclude an agreement and pay the publication license fee. (Some exceptions may apply to direct affiliates.)
  • * Licensee must notify Live2D Inc. within two months if its business size (determined by annual sales) changed. When such notification is made or when Live2D Inc. is able to prove that the licensee’s business size changed, the licensee shall enter into a separate Live2D Publication License Agreement based on the above price table retroactive to the month in which the business size changed.

Expandable Applications

“Expandable Application” means any work having significant expandability among services or content utilizing SDK products.In particular, it includes the Derivative Work which uses and generates any indefinite numbers of models by adding or combining files or data (e.g. avatar), or, the Derivative Work containing multiple or other works in one title, or accessible to such works through one title (e.g. collection of relevant works or portal).

Review and License Agreement are required for every Expandable Application

In order for Live2D Inc. to sustainably provide SDKs and to keep the Live2D ecosystem healthy, every Expandable Application needs to be reviewed for approval and enter into a special Publication License Agreement before its release.These requirements are applied to all publishers including General Users and Small-Scale Enterprises who are normally exempted from the Publication License Agreement for non-Expandable Applications.

Conditions for review (examples)

For an Expandable Application to be reviewed for approval, the following conditions must be met.

  • * Please note that approval may not be granted for the publication of Expandable Application in all cases even if the above conditions are met.
  • * Approval may be granted to fully free-of-charge Expandable Applications in some cases if separately specified conditions are met.

Business Size of Publishers

Business size is determined based on the annual sales of the publisher. The business size classifications are Large-Scale Enterprise, Middle-Scale Enterprise, Small-Scale Enterprise and General User.

General User
(annual sales less than 10 million yen)
Small-Scale Enterprise
(annual sales less than 10 million yen)
Middle-Scale Enterprise
(annual sales less than 100 million yen)
Large-Scale Enterprise
(annual sales more than 100 million yen)
Basic initial fee(no restrictions on Publish Region) Free Free ¥50,000 ¥300,000
Basic annual fee (per Platform) Free Free ¥240,000 ¥1,200,000
Revenue share JPY300/sale or 20% of Sales*, whichever is higher JPY300/sale or 20% of Sales*, whichever is higher 5% of Sales* 5% of Sales*

* “General User” means individuals, students, groups, or entities with annual sales of less than 10 million yen.

How to Calculate the License Fee

  • Total amount of initial fee
    = Basic initial fee(Large-Scale Enterprise: ¥300,000
    Middle-Scale Enterprise: ¥50,000
    )
  • Total amount of annual fee
    = Basic annual fee(Large-Scale Enterprise: ¥100,000
    Middle-Scale Enterprise: ¥240,000
    )×Number of Platforms
  • Total amount of revenue share
    = Total amount of Sales* × 5%

* “Sales” refers to sales that result from selling or utilizing Derivative Work. In the case Sales are received via a third party or marketplace, it means the amount before commissions and taxes are deducted by such third party or marketplace. Advertising revenue is also included in “Sales”.
* Quarterly reporting is required for sales that are subject to Revenue Share.
* The initial fee and monthly fee will be charged from the month when the content is released.

  • * The above prices and conditions may be subject to change according to details of the application and the result of screening.
  • * Licensee must notify Live2D Inc. within two months if its business size (determined by annual sales) changed. When such notification is made or when Live2D Inc. is able to prove that the licensee’s business size changed, the licensee shall enter into a separate Live2D Publication License Agreement based on the above price table retroactive to the month in which the business size changed.

If you would like to request a Release License Agreement for an Expandable Application, please use the form at the link below. Our company will contact you after checking the form.

Click here to view a list of Expandable Application titles.

OthersGaming Machines,Events,Runtime,etc

Regarding the content with a platform or mode of use that is different from those above, please feel free to contact us.

Contact Us